These days I'm doing some research of visual design, because of my final project to create a web site, and what makes a site to stand out?
Grid Layout
Last Thursday me, yin, ying met David for discussing visual design, we go through different site and discuss why this site looks better than others?
He supervise us to find some common features that makes these sites stands out, from the research I did, the grid layout is important for a web design, how many grids a web page should possesses is an essential question web designer should ask us.
If looking at BBC website, the Timesonline, it's undoubtedly these branding possess quite similar traits, both of them only have three or four grids layout, in the meantime, they all can owe quite a lot of information.
David's viewmagazine also have three grids layout, and it's clean, tidy, and attractive.
Remembered on Monday afternoon I asked him about design issue, he drew me two pictures, one only have few grids columns and the other have a handful of grids columns.
He confirmed me that the few one is much better than the handful one.
Inverse L
Most web designers are puting important things on the top left, such as logo, titles etc, the navigation bar are on the left, and the jargon named "Inverse L".
This concept is related with first above the fold, which is term from Newspaper publication, as well related with first read or first impression.
According to the Design of Sites, 2nd edition, by Douglas k. vAN dUYNE, James A. Landay, Jason I. Hong, the first read is one technique that brings order to your web pages, think of it as an overall first impression, a gestalt feeling that sets the theme for the entire web page.
The usual mistake is some web designer put unimportant things on the top left place, so loose the chance to introduce most important thing to browsers.
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