I grabbed a very nice opportunity to talk about video online, multimedia, blogging etc from a student perspective, on the open-source ideas session from BBC Digital Olympics 2012 last Thursday afternoon at Media Centre, Lords Cricket Ground.
As a student contribute my own online experience
Today's journalism is more flexible in terms of using video as the story telling tool, and people are no longer attracted only by printed words, they prefer to watch more, listen more online, web is as a newly developed platform to combine video/audio/images/words together, and it's a tool to integrate different media outlets.
Technically to be active online, journalist needs to be familiar with new technology, such as Dreamweaver, Flash, Photoshop, ImageReady etc, it's a creative concept to require journalists understand (at least have basic understanding) all of these graphic design tools, and then contribute to the web.
However, of course it's not an easy task to be familiar with all of these tools, it requires lots of learning and dedicated attitude, takes long time and patience to learn it.
What's BBC digital olympics all about?
People who're attending Digital Olympics Project are all full-time staffs from different sectors of BBC, for me it's really an eye-opener since I literally watch how professional works -- how them come up with different thoughts and finally pitch their ideas.
Regarding pitch an idea, I have learnt from my Uni course, as well as just learnt from BBC Step Up Training course, I could say I think I understand what does pitch means, how to pitch my ideas. Thursday's session is a chance for me to understand how professional work on their pitch.
An interesting thing I found that during the discussion, all the group members talked about an technical word, UGC which stands for users generated content, however, almost all the group members found this word ridiculous, they argue that here we're brain storming to find a friendly way to encourage ordinary people get themselves involved into supporting London Olympics 2012.
Imagine if someone is not working for BBC, how shall we ask them to contribute their sources into BBC platform, it's ridiculous because that person is simply not working for us, so how shall we use UGC to reflect these content? as well the questions will be do people literally contribute their sources to us?
Other point they're making is most of the Youtube videos're rubbish, and how shall BBC keep the quality if let general public to contribute their sources?
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