A web-based digital media company need a marketing researcher, I was pleased to hear from them and got an interview this morning.
What is global campus?
The company is planning to launch a new website which serves the triangle customers -university, students, and coporates.
Their main aim is to attract potential students finding their ideal universities and suitable courses, through user-generated content and interative content. The site will explore different universities from four countries, including UK, USA, Canada, and Australia.
In the meantime, universities from the globe also can search their potential students, and provide them related informations, such as how to encounter culture shock, where to get cheap discount, where to eat with a good price.
The company set their eyes on China market, and asked me how they should introduce their site to the vast Chinese market, what kind of methords they should use? How the Chinese mentality would be regarding choosing universities.
Corporates in the meantime, co-operating with the company, to provide internship opportunties and work placements.
I think the best bet is to encourage user-generated content, let the current students tell you OUR universites.
More specifically, let them upload their videos and photos and organise online chatrooms to explain to you what the real campus life.
But the problem is how to encourage them to upload their stuff.
The company need to win trust from browsers first.
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