12th of June, Irish voters rejected Lisbon Treaty which's the successor of constitutional treaty proposed in 2002. The lisbon treaty is designed to ratified by the 27 member states by the end of year, however, it seems EU encountered a new "Treaty Crisis".
Why Ireland hold the referendum?
According to Ireland law, any amendment to an EU treaty requires an amendment to the Irish constitution and, all the constitutional amendments require approval by referendum.
Other EU membet states, so far there're 18 have ratified the Treaty, argued that Lisbon Treaty is like other amending treaties, which only requires parliamentary approval.
Why Irish voters were against the treaty?
The essence of loosing sovereignty. The no camp have argued that the new treaty will surrender the unanimity of voting, and adopt the qualified majority voting.
The amendments will weaken the Ireland's voice in Europe.
Will Irish vote again?
As commentator says that there is a precedent of holding re-run referendum in Ireland, in the case of 2001 Treaty of Nice, which ratified the year after.
However, if the elite from Brussels forces Irland to vote again, it could be portrayed as EU bullying of a small member state, especially when France and Netherland voters rejected constitutional treaty in 2005, and never asked to vote again.
Saturday, 14 June 2008
Thursday, 5 June 2008
The Apprentice -- the Final Five
The Apprentice -- the Final Five is featuring the final 5 candidates, how they have gone through all the difficulties of the tasks, and finally stand out as the most competitive candidates. lee, Lucinda, Claire, Alex, Helene.
My thoughts
I have watched at least three times for this piece of the Apprentice, I'm saying that how I'm interested in business, just because this time's the Apprentice does answered my question.
Why do these particular 5 people get thourgh?
What are their their strengthes and weaknesses?
What the main qualities these 5 candidates possess?
What the main qualities the big corporates, like Sir Alan Sugar, are looking for?
Obviously, these 5 candidates possess different significant qualities that drove them through the whole process.
Lee Mcqueen
A man in his 30's, mature, responsible, understand how to push the whole team towards the top.
He is swearing sometimes, he seems poshed but indeed he is rough, however, as Sir Ala's aide comment that "apprentice are raw and rough, as long as got other animal qualities, ambition, determination, he is the diamond of the rough".
I remembered the most descriptive narration about Lee is every task he's able to get himself involved.
Lusinda Ledgerwood
I like her, she is being determined, being organised, being very much lady-manner, though she is not, and she is extremely tough.
Lusinda is very different from others, as Sir Alan's aide commented, as every group always has a person who is different from others.
She fell, but she never fle, and she has her very much inner strength.
My thoughts
I have watched at least three times for this piece of the Apprentice, I'm saying that how I'm interested in business, just because this time's the Apprentice does answered my question.
Why do these particular 5 people get thourgh?
What are their their strengthes and weaknesses?
What the main qualities these 5 candidates possess?
What the main qualities the big corporates, like Sir Alan Sugar, are looking for?
Obviously, these 5 candidates possess different significant qualities that drove them through the whole process.
Lee Mcqueen
A man in his 30's, mature, responsible, understand how to push the whole team towards the top.
He is swearing sometimes, he seems poshed but indeed he is rough, however, as Sir Ala's aide comment that "apprentice are raw and rough, as long as got other animal qualities, ambition, determination, he is the diamond of the rough".
I remembered the most descriptive narration about Lee is every task he's able to get himself involved.
Lusinda Ledgerwood
I like her, she is being determined, being organised, being very much lady-manner, though she is not, and she is extremely tough.
Lusinda is very different from others, as Sir Alan's aide commented, as every group always has a person who is different from others.
She fell, but she never fle, and she has her very much inner strength.
Wednesday, 4 June 2008
Online Feature Article Proposal
Online Feature Article Proposal
Yixiang Zeng
BBC Step Up Online Mentee
Working Title: Young Londoners Hit the European Culture
Story Idea: Close-up of individual teenager’s personal experience of European cultural exploration.
Story Background:
British Council launched the Youth in Action Programme, aimed to provide unique opportunity to young Londoners to explore Europe in the cultural perspective.
Plenty of teenagers are taking part in this programme.
I’d like to ask individual participates following questions:
Why do you participate in this activity?
What do you learn/benefit from it?
What’s the difference do you find between the British culture and the European culture.
Do you find any difficulties during the participation, like you might encounter some difficulties to accept their cultural habits, or you feel culture shock?
How would you consider this experience help you in terms of personal development?
Do you want to call yourself a European or Londoner? What do you think of it?
Audience: Young people aged 12-25. Parents
Resources and Contributors:
Individual Participates
Young London Teen http://www.london.gov.uk/young-london/teens/top-stories/youth-in-action.jsp
British Council: http://www.britishcouncil.org/connectyouth-programmes-youth-for-europe.htm
Treatment:
Photos
Interview video clip
Yixiang Zeng
BBC Step Up Online Mentee
Working Title: Young Londoners Hit the European Culture
Story Idea: Close-up of individual teenager’s personal experience of European cultural exploration.
Story Background:
British Council launched the Youth in Action Programme, aimed to provide unique opportunity to young Londoners to explore Europe in the cultural perspective.
Plenty of teenagers are taking part in this programme.
I’d like to ask individual participates following questions:
Why do you participate in this activity?
What do you learn/benefit from it?
What’s the difference do you find between the British culture and the European culture.
Do you find any difficulties during the participation, like you might encounter some difficulties to accept their cultural habits, or you feel culture shock?
How would you consider this experience help you in terms of personal development?
Do you want to call yourself a European or Londoner? What do you think of it?
Audience: Young people aged 12-25. Parents
Resources and Contributors:
Individual Participates
Young London Teen http://www.london.gov.uk/young-london/teens/top-stories/youth-in-action.jsp
British Council: http://www.britishcouncil.org/connectyouth-programmes-youth-for-europe.htm
Treatment:
Photos
Interview video clip
Saturday, 31 May 2008
Tibetans' Cultural Identity Crisis
Working Title: Young Tibetans’ Cultural Identity Crisis
Suggested Outlet: BBC Radio 4 Crossing Continents
Idea: Close-up of how today’s young Tibetans consider their culture identity in the environment of the feud between China and Tibetan government-in-exile.
Story
The feud between China and Tibet always attracts the world’s attention; along with Beijing being the host of the Olympic Games in August and the protests to free Tibet is crossing the continents.
The Dalai Lama, the Tibetan spiritual leader has argued for Tibet’s autonomy, he also accused Beijing of committing “cultural genocide”.
What does this mean by cultural genocide? Is Tibetan culture being swept out by the Chinese?
How is China imposing its Han culture on Tibetan children at schools (both in Tibet and rest of China) – and how are they responding?
In the last two decades, a handful of new schools only for Tibetans were built up in the major cities in China.
I'd like to ask how these students' special experiences of studying outside of Tibet influence them later in life, especially regarding shaping their characters, religious belief and mentality?
Do they feel strong cultural conflict within themselves or is there a huge loss of their Tibetan cultural identity?
In the meantime, schools in Tibet have also implemented new syllabus.
I’d like to investigate in-depth of the school syllabus and its teaching methods, and find out how the changing system influence young Tibetans’ cultural identity.
Apart from school, what are families' attitude towards young Tibetans' cultural identity? What families have done about it?
Interviewee contributors
Chongqing Tibetan Secondary School, Chongqing, China.
Schools in Tibet, Tibet, http://www.tibetanms.cn/
A Tibetan family
Prof. T H Barrett, SOAS, http://www.soas.ac.uk/staff/staff30627.ph,p
Prof. Xiaopu Wang, Uni. Peking, http://www.pku.edu.cn/academic/zggds/002/004.htm
School Syllabus Department for tibetan student, China, http://www.pep.com.cn/kcs/
Tibet Foundation, London, http://www.tibet-foundation.org/tf/index.php
Tibet Culture, Lhasa, http://www.tibetcul.com/
Treatment
At school: typing keyboard from computer, reading, taking part in activity etc
Daily life: shopping (shop background music)
Traditional Tibetan music
Suggested Outlet: BBC Radio 4 Crossing Continents
Idea: Close-up of how today’s young Tibetans consider their culture identity in the environment of the feud between China and Tibetan government-in-exile.
Story
The feud between China and Tibet always attracts the world’s attention; along with Beijing being the host of the Olympic Games in August and the protests to free Tibet is crossing the continents.
The Dalai Lama, the Tibetan spiritual leader has argued for Tibet’s autonomy, he also accused Beijing of committing “cultural genocide”.
What does this mean by cultural genocide? Is Tibetan culture being swept out by the Chinese?
How is China imposing its Han culture on Tibetan children at schools (both in Tibet and rest of China) – and how are they responding?
In the last two decades, a handful of new schools only for Tibetans were built up in the major cities in China.
I'd like to ask how these students' special experiences of studying outside of Tibet influence them later in life, especially regarding shaping their characters, religious belief and mentality?
Do they feel strong cultural conflict within themselves or is there a huge loss of their Tibetan cultural identity?
In the meantime, schools in Tibet have also implemented new syllabus.
I’d like to investigate in-depth of the school syllabus and its teaching methods, and find out how the changing system influence young Tibetans’ cultural identity.
Apart from school, what are families' attitude towards young Tibetans' cultural identity? What families have done about it?
Interviewee contributors
Chongqing Tibetan Secondary School, Chongqing, China.
Schools in Tibet, Tibet, http://www.tibetanms.cn/
A Tibetan family
Prof. T H Barrett, SOAS, http://www.soas.ac.uk/staff/staff30627.ph,p
Prof. Xiaopu Wang, Uni. Peking, http://www.pku.edu.cn/academic/zggds/002/004.htm
School Syllabus Department for tibetan student, China, http://www.pep.com.cn/kcs/
Tibet Foundation, London, http://www.tibet-foundation.org/tf/index.php
Tibet Culture, Lhasa, http://www.tibetcul.com/
Treatment
At school: typing keyboard from computer, reading, taking part in activity etc
Daily life: shopping (shop background music)
Traditional Tibetan music
Friday, 30 May 2008
From Our Own Correspondent
BBC radio 4 From Our Own Correspondent is absolutely an amazing highly intellectual programme.
Critical Comment
Frankly speaking, it stands out among other current affairs programmes, because it truly relies on its very different approach of story telling – reflection of correspondents’ own personal experiences.
Many stories I found touchable, vivid and absolutely attractive, I realise that the triumph is due to correspondents’ frank revealing of their inner emotions and feeling – from their heart and soul.
I personally think it’s a huge breakthrough of traditional format of current affairs story telling. Personal reflection makes the hard news more interesting.
The programme is very creative and innovative. And brings listeners so much inspiration.
UN peace-keeper committed crime on children sexual abuse
It literally portrays the pictures and scenes through the elaborative and descriptive script, through presenter’s profound voice, which tends to create a kind of mysterious atmosphere.
For instance, when reporting in southern Sudan, I was shocked by the 10 Pakistani UN Peace-keepers committed crime on children sexual abuse, and I was convinced that hundreds, or maybe thousands children from the globe are suffering this unbelievable ordeal.
Who can save these vulnerable, innocent and powerless children? During the reporting, the UN department of peacekeeping operation in New York contacted the correspondent, saying this is intolerable and they will follow it up.
The world is shaking by these well-informed correspondents.
Criticism
The programme is purely voice and story details driven, sometimes I do hope a bit of background music, which could fade in to romance the atmosphere, and avoid the story becoming dry.
However, probably Tony Grant just desires this type of format and style, without any treatments, but sometimes I feel a bit of too much depressed.
Critical Comment
Frankly speaking, it stands out among other current affairs programmes, because it truly relies on its very different approach of story telling – reflection of correspondents’ own personal experiences.
Many stories I found touchable, vivid and absolutely attractive, I realise that the triumph is due to correspondents’ frank revealing of their inner emotions and feeling – from their heart and soul.
I personally think it’s a huge breakthrough of traditional format of current affairs story telling. Personal reflection makes the hard news more interesting.
The programme is very creative and innovative. And brings listeners so much inspiration.
UN peace-keeper committed crime on children sexual abuse
It literally portrays the pictures and scenes through the elaborative and descriptive script, through presenter’s profound voice, which tends to create a kind of mysterious atmosphere.
For instance, when reporting in southern Sudan, I was shocked by the 10 Pakistani UN Peace-keepers committed crime on children sexual abuse, and I was convinced that hundreds, or maybe thousands children from the globe are suffering this unbelievable ordeal.
Who can save these vulnerable, innocent and powerless children? During the reporting, the UN department of peacekeeping operation in New York contacted the correspondent, saying this is intolerable and they will follow it up.
The world is shaking by these well-informed correspondents.
Criticism
The programme is purely voice and story details driven, sometimes I do hope a bit of background music, which could fade in to romance the atmosphere, and avoid the story becoming dry.
However, probably Tony Grant just desires this type of format and style, without any treatments, but sometimes I feel a bit of too much depressed.
Monday, 26 May 2008
Gordon Brown Leadership Attacks
Followed by Labour was defeated in the byelection, the party was questioning is there any necessity to change the leadership within Labour itself? Does Gordon Brown is trustful enough to lead the party to be successful in the next general election?
No appetite to challenge Brown
Several labour MPs express their feeling towards Brown, they fully support his leadership, and appeal Labours should pull together to stand behind this man.
These MPs include Health Secretary Alan Johnson, Health Secretary Alan Johnson, Former deputy PM John Prescott, they all agree that suggesting Mr. Brown should step down is nonsense.
Economy crisis
Brown's leadership attack due to several reasons, 10p income tax rate ban do affect Brown's symbolic figure, afterwards during the byelection, people from Crewe and Nantwich were voted for Conservative candidate Edward Timpson.
As Brown himself said after the election, people are concerned about the food prices going up, fuel prices going up, and worried about their income tax increasing.
No appetite to challenge Brown
Several labour MPs express their feeling towards Brown, they fully support his leadership, and appeal Labours should pull together to stand behind this man.
These MPs include Health Secretary Alan Johnson, Health Secretary Alan Johnson, Former deputy PM John Prescott, they all agree that suggesting Mr. Brown should step down is nonsense.
Economy crisis
Brown's leadership attack due to several reasons, 10p income tax rate ban do affect Brown's symbolic figure, afterwards during the byelection, people from Crewe and Nantwich were voted for Conservative candidate Edward Timpson.
As Brown himself said after the election, people are concerned about the food prices going up, fuel prices going up, and worried about their income tax increasing.
China Earthquake Devastation
Tens of thousands people died in the Sichuan earthquake, up to 26th of May, 62,664 people are dead; 358,816 are injured; and 23,775 are still missing. these figures clearly conveyed how brutal the natural disaster is.
Earthquake Aftermath
The Earthquake happened in Sichuan province, south west of china. Wenchuan, Beichuan are the most affected cities from the disaster.
Aftermath, the whole country's implementing different facilities to aid victims, President Hujing tao went to the forefront to pray for Sichuan people, and encourage rescue workers.
International aid under UN is also access to China and provide civilian assistance.
China 2008
This year's china's going through a very difficult time.
Earlier this year March, tibetant demonstration under Dalai Lama's so called "genuine antonomy", but to what extend the spiritual leader really wants for the true autonomy? And Chinese government's very much concerned about his motive.
Later on, world Olympic torch relay was disrupted in the western world. Paris, London, San Francisco these major cities were surrounded by Pro-tibet protestors. They were arguing about human rights records in China, and use this opportunity to raise issues towards host country.
Middle of May, followed by this catastrophe of earthquake, thousands of people were dead,injured and missing. Undoubtedly, Chinese government were experiencing extremely pressure just head of Olympics games.
However, numerous news programmes recently from Britain were talking about China is changing, and does it mean to change towards democracy the western world wants? Let's be objective, listen and watch.
Earthquake Aftermath
The Earthquake happened in Sichuan province, south west of china. Wenchuan, Beichuan are the most affected cities from the disaster.
Aftermath, the whole country's implementing different facilities to aid victims, President Hujing tao went to the forefront to pray for Sichuan people, and encourage rescue workers.
International aid under UN is also access to China and provide civilian assistance.
China 2008
This year's china's going through a very difficult time.
Earlier this year March, tibetant demonstration under Dalai Lama's so called "genuine antonomy", but to what extend the spiritual leader really wants for the true autonomy? And Chinese government's very much concerned about his motive.
Later on, world Olympic torch relay was disrupted in the western world. Paris, London, San Francisco these major cities were surrounded by Pro-tibet protestors. They were arguing about human rights records in China, and use this opportunity to raise issues towards host country.
Middle of May, followed by this catastrophe of earthquake, thousands of people were dead,injured and missing. Undoubtedly, Chinese government were experiencing extremely pressure just head of Olympics games.
However, numerous news programmes recently from Britain were talking about China is changing, and does it mean to change towards democracy the western world wants? Let's be objective, listen and watch.
Sunday, 25 May 2008
The Apprentice
An amazing programme from BBC iPlayer -- The Apprentice illustrates how cruel the competition it is within the business world.
The story is literally ture, a handful of experienced business men/women are competing for a 6 figure salary job from one of the business giant corporation within UK. Their stories are followed by media industry and reveal to ordinary people.
Tissue competition
Yesterday's story is to pitch tissue branding/marketing strategy during the meeting with the most influencial British business boss sir Alan.
Raef, the guy who was fired later on is the project manager of the failed team.
No one is thinking "I love my tissue" is the failed team, I'm a bit shocked that "Atishu" finally won the competition.
"I love my tissue"'s real problem
the real problem from Raef's team is they tends to be very artistic, very much emphasized for the imaginative image of producing the tele adv.
The bloody hell is no any indication of tissue and anti-bacteria which sir Alan is expecting from their product!
On the contrary, "Atishu" produces horrible box design, unprofessional presentation, but they won, because in their tele adv, the actor and actress mentioned tissue, mentioned anti-backteria at least 3 times, and consumer will remember oh, ok, this is for advertising tissue.
What I learn
In fact, I was wondering my website during watching the Apprentice, at end of the day, my web will be examined by my client, and do I need to be more business driven and less artistic?
Make it clear what I'm going to tell/sell to people from my website is crucial, and go straight to the point is key.
The story is literally ture, a handful of experienced business men/women are competing for a 6 figure salary job from one of the business giant corporation within UK. Their stories are followed by media industry and reveal to ordinary people.
Tissue competition
Yesterday's story is to pitch tissue branding/marketing strategy during the meeting with the most influencial British business boss sir Alan.
Raef, the guy who was fired later on is the project manager of the failed team.
No one is thinking "I love my tissue" is the failed team, I'm a bit shocked that "Atishu" finally won the competition.
"I love my tissue"'s real problem
the real problem from Raef's team is they tends to be very artistic, very much emphasized for the imaginative image of producing the tele adv.
The bloody hell is no any indication of tissue and anti-bacteria which sir Alan is expecting from their product!
On the contrary, "Atishu" produces horrible box design, unprofessional presentation, but they won, because in their tele adv, the actor and actress mentioned tissue, mentioned anti-backteria at least 3 times, and consumer will remember oh, ok, this is for advertising tissue.
What I learn
In fact, I was wondering my website during watching the Apprentice, at end of the day, my web will be examined by my client, and do I need to be more business driven and less artistic?
Make it clear what I'm going to tell/sell to people from my website is crucial, and go straight to the point is key.
Eurovison '08
Eurovision Song Contest is considered as the most famous entertaining event cross European Continent every year. Not because how good quality the songs are. On the contrary, critics says that Eurovision famous for its questionable songs, bizzare performance, and political voting.
Along with the increasly joint new members, such as Israel, Ukraine, non-EU members play important roles in this year Eurovision Song Contest.
Eastern block ranked on the top
Unbelievable, these countries are just vote for their labours, vote for their allies, and some countries even not take it seriously, for example, like spain.
Seems making fun of Eurovision is quite common.
This year's Eurovision winner went to Russia, and then followed by Ukraine, in fact, for some time, Ukrain was competing with Greece (Who was ranked on the top from the very beginning) for the 2nd place.
However, no doubt that some of the eastern block countries voted for Ukraine and speed up her pace to ranked as the 2nd.
The point I can't understand that why Malta, the traditional meditteranean country, gave 10 points to Ukrain first, then gave 12 points to Sweden? I was hoping information literally coming from Valletta.
Loads of countries were voting for each other which is the famous joke, such as the Nodic countires, Norway voted for Sweden, then in aother way around, Sweden voted for Norway.
The backers were gently enough staying quite behind, UK was on the bottom line, France, Germany were all left behind, and spain's points was just so so.
Personally, I just love Greece, unfortunately she ranked only the 3rd.
What the fun Eurovision Song Contest is!
Friday, 23 May 2008
Dalai Lama's Visit to Britain
The Tibet spiritual leader Dalai Lama has a 10 day visit to UK, Prime Minister Gordon Brown welcomed him in the Lambeth Palace instead of Downing Street.
The packed press conference are arguing Gordon Brown's decision is to appease Beijing.
Dalai's pursuit of antonomy
According to BBC news and the Gurdian, Dalai Lama appreciated PM's invitation for his 10 days trip to UK, he expressed his view that persistence for Tibet antonomy rather than independence from China.
He said he agreed with Tibet's governed by Chinese government in terms of foreign affairs and defence, however, other issues such education, environment, religious work should be handled by Tibentans themselves.
He emphazised that Tibet's independance from China is not his concern, is out of question.
Dalai Lama's view towards Beijing Olympics and torch relay
Dalai Lama said from the very beginning, he made his attitude clear that he's fully supporting Beijing Olympics, and he appealled pro-tibetant shouln't disrupt torch relay, since it's part of Olympics, and should be protected and respected.
He also mentioned that he hasn't heard any invitation from Beijing for the August's Olympics. he'll wait for the talk in June with Chinese government, if the talk has a breakthrough and be constructive, he is willing to be in Beijing in August.
Lang dispute between Dailai Lama and central government
While Chinese government condemning Dalai Lama's independence attempt, he accused China's human right abuses.
The packed press conference are arguing Gordon Brown's decision is to appease Beijing.
Dalai's pursuit of antonomy
According to BBC news and the Gurdian, Dalai Lama appreciated PM's invitation for his 10 days trip to UK, he expressed his view that persistence for Tibet antonomy rather than independence from China.
He said he agreed with Tibet's governed by Chinese government in terms of foreign affairs and defence, however, other issues such education, environment, religious work should be handled by Tibentans themselves.
He emphazised that Tibet's independance from China is not his concern, is out of question.
Dalai Lama's view towards Beijing Olympics and torch relay
Dalai Lama said from the very beginning, he made his attitude clear that he's fully supporting Beijing Olympics, and he appealled pro-tibetant shouln't disrupt torch relay, since it's part of Olympics, and should be protected and respected.
He also mentioned that he hasn't heard any invitation from Beijing for the August's Olympics. he'll wait for the talk in June with Chinese government, if the talk has a breakthrough and be constructive, he is willing to be in Beijing in August.
Lang dispute between Dailai Lama and central government
While Chinese government condemning Dalai Lama's independence attempt, he accused China's human right abuses.
Tuesday, 20 May 2008
Monday, 19 May 2008
Content System Management
Last wednesday, we had a first practical session at Marylebone High Street with our online course leader, the interesting point is he explains us about the Content Management System.
During David's class, he mentioned this jargon before, I remembered I asked him as well, but still have no idea at all, until last Wednesday, I got some ideas finally.
Content System Management
It's a system that most of the news agencies updating their stories, for instance, Paul introduced to us that in BBC itself, there're more than 20 management systems already, because I was asking does each news agency in UK possesses its own content management system, in order to help their staffs update stories.
Paul showed us how to update pictures, how to insert texts, how to put article titles etc, I found out that it was so easy for them to work in this kind of system rather than the html in Dreamweaver.
It's just like the simple website that you need to click the icon, then you insert what you need to update, basically similar as using the blogger.
There's no need for them to check code, or write any code. Paul also showed us update picture, how to use photoshop to crop the picture and set the correct image size.
During David's class, he mentioned this jargon before, I remembered I asked him as well, but still have no idea at all, until last Wednesday, I got some ideas finally.
Content System Management
It's a system that most of the news agencies updating their stories, for instance, Paul introduced to us that in BBC itself, there're more than 20 management systems already, because I was asking does each news agency in UK possesses its own content management system, in order to help their staffs update stories.
Paul showed us how to update pictures, how to insert texts, how to put article titles etc, I found out that it was so easy for them to work in this kind of system rather than the html in Dreamweaver.
It's just like the simple website that you need to click the icon, then you insert what you need to update, basically similar as using the blogger.
There's no need for them to check code, or write any code. Paul also showed us update picture, how to use photoshop to crop the picture and set the correct image size.
Tuesday, 13 May 2008
Sunday, 11 May 2008
BBC Step Up Session -- Pitch Your Story!
It's a very interesting session I attended last Wednesday afternoon, Hazel, a broadcaster from BBC Scotland gives us a fantastic pitch session. I love the way she guides us into the session, particularly her opening film.
What makes a bad pitch?
I found out the film is so attractive, because normally people will talking about what makes a good pitch. However, instead of talking about what makes a good pitch she started to talk to us what makes a bad pitch.
1. No confidence, a man appearing on the scream with pale face and looks so nervous
2. Ridiculous concept, the idea should be reasonable, otherwise commissioning officer won't appreciate the ideas.
3. Poor appearance, when go to pitch your idea, of course you need to be careful with your dress, should be formal and serious about your story.
4. No head for figures. You have to understand that how much you're going to spend to make your story, and how much profits you will gain from the story making, keep economic concept in your mind.
5. No exclusivity
6. Props that let you down. This is a most funny thing, more mean technique stuffs, so always check before pitching with commissioning officer, otherwise could turn out that you can't show your work because technical reason.
What else Hazel talked about pitching a story?
We need to be very passionate about our story, confident of our ideas, and make sure we know what we're going to ask, who we're going to ask for during the story making.
Hook is a kind of question, the main thing we have to be very much clear what's the idea, mostly utilise one or two sentences to describe the idea, this I learnt from David.
We need to estimate that do people care? why should people care? then we know how many people will watch it.
Aa a story maker, we also need to understand that the commissioning officers are willing to know what they will watch from the screen, what they will hear from the radio, so the question will through to us how am I going to make the story?
Other thing such as be clear of the idea which has already been mentioned above, what's the big idea? what's the purpose?How will it works? what's in it for audience? close -- should be a very strong statement, and reflect something, because story maker need to convince audience what they're thinking about exactly.
The ending from Hezel's session is wonderful, she says a good pitch tells an engaging story with a beginning, a middle and an end.
What makes a bad pitch?
I found out the film is so attractive, because normally people will talking about what makes a good pitch. However, instead of talking about what makes a good pitch she started to talk to us what makes a bad pitch.
1. No confidence, a man appearing on the scream with pale face and looks so nervous
2. Ridiculous concept, the idea should be reasonable, otherwise commissioning officer won't appreciate the ideas.
3. Poor appearance, when go to pitch your idea, of course you need to be careful with your dress, should be formal and serious about your story.
4. No head for figures. You have to understand that how much you're going to spend to make your story, and how much profits you will gain from the story making, keep economic concept in your mind.
5. No exclusivity
6. Props that let you down. This is a most funny thing, more mean technique stuffs, so always check before pitching with commissioning officer, otherwise could turn out that you can't show your work because technical reason.
What else Hazel talked about pitching a story?
We need to be very passionate about our story, confident of our ideas, and make sure we know what we're going to ask, who we're going to ask for during the story making.
Hook is a kind of question, the main thing we have to be very much clear what's the idea, mostly utilise one or two sentences to describe the idea, this I learnt from David.
We need to estimate that do people care? why should people care? then we know how many people will watch it.
Aa a story maker, we also need to understand that the commissioning officers are willing to know what they will watch from the screen, what they will hear from the radio, so the question will through to us how am I going to make the story?
Other thing such as be clear of the idea which has already been mentioned above, what's the big idea? what's the purpose?How will it works? what's in it for audience? close -- should be a very strong statement, and reflect something, because story maker need to convince audience what they're thinking about exactly.
The ending from Hezel's session is wonderful, she says a good pitch tells an engaging story with a beginning, a middle and an end.
BBC Digital Oympics Project 2012
I grabbed a very nice opportunity to talk about video online, multimedia, blogging etc from a student perspective, on the open-source ideas session from BBC Digital Olympics 2012 last Thursday afternoon at Media Centre, Lords Cricket Ground.
As a student contribute my own online experience
Today's journalism is more flexible in terms of using video as the story telling tool, and people are no longer attracted only by printed words, they prefer to watch more, listen more online, web is as a newly developed platform to combine video/audio/images/words together, and it's a tool to integrate different media outlets.
Technically to be active online, journalist needs to be familiar with new technology, such as Dreamweaver, Flash, Photoshop, ImageReady etc, it's a creative concept to require journalists understand (at least have basic understanding) all of these graphic design tools, and then contribute to the web.
However, of course it's not an easy task to be familiar with all of these tools, it requires lots of learning and dedicated attitude, takes long time and patience to learn it.
What's BBC digital olympics all about?
People who're attending Digital Olympics Project are all full-time staffs from different sectors of BBC, for me it's really an eye-opener since I literally watch how professional works -- how them come up with different thoughts and finally pitch their ideas.
Regarding pitch an idea, I have learnt from my Uni course, as well as just learnt from BBC Step Up Training course, I could say I think I understand what does pitch means, how to pitch my ideas. Thursday's session is a chance for me to understand how professional work on their pitch.
An interesting thing I found that during the discussion, all the group members talked about an technical word, UGC which stands for users generated content, however, almost all the group members found this word ridiculous, they argue that here we're brain storming to find a friendly way to encourage ordinary people get themselves involved into supporting London Olympics 2012.
Imagine if someone is not working for BBC, how shall we ask them to contribute their sources into BBC platform, it's ridiculous because that person is simply not working for us, so how shall we use UGC to reflect these content? as well the questions will be do people literally contribute their sources to us?
Other point they're making is most of the Youtube videos're rubbish, and how shall BBC keep the quality if let general public to contribute their sources?
As a student contribute my own online experience
Today's journalism is more flexible in terms of using video as the story telling tool, and people are no longer attracted only by printed words, they prefer to watch more, listen more online, web is as a newly developed platform to combine video/audio/images/words together, and it's a tool to integrate different media outlets.
Technically to be active online, journalist needs to be familiar with new technology, such as Dreamweaver, Flash, Photoshop, ImageReady etc, it's a creative concept to require journalists understand (at least have basic understanding) all of these graphic design tools, and then contribute to the web.
However, of course it's not an easy task to be familiar with all of these tools, it requires lots of learning and dedicated attitude, takes long time and patience to learn it.
What's BBC digital olympics all about?
People who're attending Digital Olympics Project are all full-time staffs from different sectors of BBC, for me it's really an eye-opener since I literally watch how professional works -- how them come up with different thoughts and finally pitch their ideas.
Regarding pitch an idea, I have learnt from my Uni course, as well as just learnt from BBC Step Up Training course, I could say I think I understand what does pitch means, how to pitch my ideas. Thursday's session is a chance for me to understand how professional work on their pitch.
An interesting thing I found that during the discussion, all the group members talked about an technical word, UGC which stands for users generated content, however, almost all the group members found this word ridiculous, they argue that here we're brain storming to find a friendly way to encourage ordinary people get themselves involved into supporting London Olympics 2012.
Imagine if someone is not working for BBC, how shall we ask them to contribute their sources into BBC platform, it's ridiculous because that person is simply not working for us, so how shall we use UGC to reflect these content? as well the questions will be do people literally contribute their sources to us?
Other point they're making is most of the Youtube videos're rubbish, and how shall BBC keep the quality if let general public to contribute their sources?
Struggling With My Homepage Design
I spent 8 days struggling with my home page design, honesly I have no design backgroud, and have no painting background.
So am I confident to produce such a crafted work?
Initial experiment
After doing theoretical research from library, I feel I literally need to apply what I have learnt to practice.
If I just imagine in my mind, and never playing around of Photoshop, ImageReady, I will never see my work.
Initially, I want to use dark-red colour as my site background, a colour that frequently appears in the old painting from 17th or 18th century.
I want to delivery a kind of serious feeling since the site is about classical piano music.
Then I tried the colour I want, but I feel it's so dull, and lack of living smell, and I just feel it's so heavy.
As well, the pictures I put there for giving kind of idea looks so unprofessional, the whole page seems childish, and I just hate it.
More experiments
Later on, I feel my home page should be more lighter and more elegant, simplicity is the key, then I decide just using black and white as the main colour.
Surprisingly, it works very well the background colour as black and white, I know the fonts might cause problems, because as david said such as Verdana, is good for online writing.
But obviously these normal fonts won't work in my site, as the main theme is classical piano music.
Ultimately I decide to use more artistic fonts.
Monday, 5 May 2008
Web 2.0 New Understanding
1st semester we did a lot of session with David about web 2.0, at that point of time, my understanding of web 2.0 is awaring that it's more interactive with browers, and more friendly with browsers.
But in a more concerte way, I won't say I understand much.
New understanding
Until yesterday I was searching in library for my final project, a book nemed web design -- a complete introduction.
There is 2 pages talking about web 2.0, I did have a look, and feel myself understand more of the concept after such a long time learning online.
The web as the platform
Many websites such as Flickr, slide.com, are providing browsers opportunities to store their photos, documents etc such datas, so browsers no need to install certain programmes on their own PC.
And browsers also could access these informations(photos, documents) anywhere in the world as long as the accessed computer got an Internet on it, therefore, you could literally store and access these data remotely.
But in a more concerte way, I won't say I understand much.
New understanding
Until yesterday I was searching in library for my final project, a book nemed web design -- a complete introduction.
There is 2 pages talking about web 2.0, I did have a look, and feel myself understand more of the concept after such a long time learning online.
The web as the platform
Many websites such as Flickr, slide.com, are providing browsers opportunities to store their photos, documents etc such datas, so browsers no need to install certain programmes on their own PC.
And browsers also could access these informations(photos, documents) anywhere in the world as long as the accessed computer got an Internet on it, therefore, you could literally store and access these data remotely.
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